humor, sound effects, voice drops and an excellent music bed, you
pour in all this important ingredients in a bowl and mix them all
and youíll get a perfect sounding, award-winning promo that makes
you wanna say, I should have never gone to school! But hey, mixing
all the ingredients altogether is not all there is, you have got to
get only the right amount for each element.
For example, in
the writing, V.O. chose to mention the phrase ďbe the next iFM DJĒ
three times all over the duration. This makes the promo consistent
at the same time concentrated on a single topic -- to get people to
become the next DJ on iFM. Mentioning the phrase thrice has indeed
helped in printing this message on the minds of the listeners.
effects and the music bed were all blended harmoniously with the
voiceover. These elements were able to enhance the sound of the
promo. But they werenít done and mixed in a way that it they
overwhelmed the voiceover track. The bed was just mixed in at the
right level. And the sound effects were placed appropriately so as
not to compete with the voice track.
voiceover, V.O. was also able to achieve a beautifully textured
promo by employing various voices. There was an ordinary male voice,
a female kidís voice and the narratorís voice that, I have to admit,
really sounds like those heard on movie trailers. And guess what,
itís V.O.ís voice.
out that infusing variety of voices in a promo will not give it a
dull result. You will also notice that V.O. used a special trick to
make his movie-trailer-sounding voice stand out amidst the voice
drops. And itís no secret that filtering oneís voice will really
help it jump out of the speakers and grab the listenerís ears. Continue to page 6.
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