Pour in the
spices and the seasoning.
V.O. told me that what makes a radio promo exciting to listen to is
its spices and its seasonings. And these spices and seasonings refer
to the sound effects, the voice drops or audio clips and the music
to the “Be the next iFM DJ” promo was psychological. If you’ll
listen closely to the beginning of the file, you’ll hear these
smashing and pounding sound effects as if trying to surprise and
grab you by the ears. It makes you want to turn your head to your
radio speakers and listen close. And this approach is no different
to the scoring of horror films climaxing and heightening the tension
of a suspense scene.
The voice drops
on the promo also helped V.O. spear the message to the mind’s of the
listeners. On the first part of the material, you will hear “anong
ibig sabihin nito” (what do you mean?). This clip really fits in
because it’s trying to infuse a reaction on the listeners, trying to
make them respond to the promo.
voice drop in this production is the clip that went “Ah unsa?”
(what?). It was catchy in the sense that it was in Cebuano. If you
were Cebuano living in Manila, you’d find it really amusing. If you
weren’t, it becomes even more interesting, because you would want to
know what it meant.
background or bed was undeniably excellent! It turned the promo into
a movie trailer, making that hey-you-got-to-hear-this-one
impression. Continue to page 5.
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