Humor is a
factor. V.O. was not the first to tell me that humor is an effective element of
good production. I actually noticed this when I was young with the
ads that I heard on radio and the spots I watched on TV – they all
seemed to be funny. And the best thing is – the ad gets stuck in
your mind. When V.O. made the “Be the next iFM DJ” promo, humor was
an all important ingredient.
“Nay, nay,
gising, baka gusto mong mag-audition!”
“Mother,
mother, wake up, would you like to go to the audition?”
If you
understand Filipino, the first time you’ll get to that line, you
definitely are going to laugh at your belly. Continue reading to page 4.
