Good production means good writing. I
know it wasn’t difficult for V.O. to assemble this beautifully
crafted promo, but he actually admitted that much time was needed to
achieve a promo that gets the message across in lesser words and
Further, V.O. mentioned that you can have all
the ideas in the world but if you can’t come up with the best one,
it will be of no use.
So, when V.O. started his production, he first
considered the message he wanted to deliver. Almost all radio
stations in Metro Manila have had their own “DJ Hunts” before, the
question was how will iFM get people to respond to the call of being
the next iFM DJ?
So, V.O. decided to use ordinary but familiar
Be the next iFM DJ, [anong ibig sabihin nito].
Maging sino ka man, tao ka man o hindi, you have the chance
to be the next iFM DJ…
Translation: Be the next iFM DJ [what do you
mean?] Who ever you are, human or not, you have the chance to be the
next iFM DJ.
very simple lines to use but it was effective. And listeners were
able to relate with the promo especially with the lines “Maging sino
ka man, tao ka man o hindi” (Who ever you are, human or not…).
Maging Sino Ka Man is actually a title of a popular Filipino song in
the Philippines. It sends the message that any one can join the
contest. And true it is, iFM’s first audition day was bombarded with
DJ hopefuls including those William Hung wannabes.