iFM Secrets of Production Success
Article created by and for www.radiojingles.co.nr
In this report:
1. The Secret Weapon
2. Good Writing Is Good Production
3. Humor Is A Factor
4. Pour In The Spices And The Seasonings
5. Good Writing, Humor, SFX and Bed Are Not Enough!
6. How To Know If Promo Is Successful?
The Secret Weapon
iFM may not be the top rated FM radio station
in Metro Manila, Philippines, but it is without question one, if not
the best, produced, imaged and air staffed radio station in the
whole archipelago. One of iFM’s secrets of success, well, he is a
secret weapon, so I cannot name him, but his one heck of a talent.
I shall call this guy by the code name V.O.
We’ve known as good friends just last year and I saw how he was so
passionately attached to his work, actually, I don’t call it work
for him, because he is very deeply in love with his radio station.
His greatest weapon is his keen sense of production quality. He just
loves to materialize a lot of brilliant ideas for iFM’s imaging and
production, not to mention his very very flexible and world-class
We talked a lot about today’s radio stations
especially in this side of the planet – The Philippines. And we
stumbled upon the topic on how to really achieve success in radio
production. V.O. shared with me his latest production masterpiece
which was the promo for iFM’s DJ Hunt, aptly dubbed “Be the next iFM
Below, you’ll find the material embedded in the
flash player. It may just be 52 seconds, but I learned a lifetime of
lessons in radio production. Here are the secrets of iFM’s radio
Continue reading to page 2.
Be The Next iFM DJ Promo (0:52)